Monthly Archives: April 2014

social media

Like, Share, Follow: Engaging on Social Media

Social media platforms are great places to increase your brand awareness and boost your SEO campaign. With the great number of social media sites today, it is advisable to learn how to use them.

Here’s an overview of four social media platforms and a few tips on using them:

social media


No matter what industry you are a part of, Facebook is the platform you should be on. You can promote your page on Facebook, but make sure that the entire page doesn’t look like an advertisement. Encourage conversations and ask questions. Add photos to your Facebook posts and make the content shorter than 250 characters to generate more engagement.


Marketing companies and sports-related businesses can greatly benefit from Twitter. This is because it is intimately tied to new developments. If your company is based on the things happening today, you should be on this social media site. You can increase interest for your brand by being a top source of information on Twitter for updates on your industry.


If your company focuses on technology, you must be on Google+. With more than 500 million active users, Google+ sees its number of user increase daily. There is also anecdotal evidence showing profiles that do well in Google+ get indexed faster on Google. Increase your social shares through linking, engaging content, and including a share button on your site.


Businesses related to food, fashion, architecture, and design should be on Instagram. The site attracts brands with visual content into customers’ zone-out time. Put time and energy into your images to get better engagement. You may also host an Instagram photo contest to generate leads and have a compilation of images you can use for your business.

Choose a platform that offers the best potential for reaching your ideal market. You may also get help from SEO companies to manage your social media campaign and get more advice on boosting your SEO effort.


Top Storefront Design Tips to Attract Customers

New York is famous for its charming stores. For many entrepreneurs in the city, storefront designs planned and executed properly can increase businesses, attract customers, and improve the shopping experience of customers. Furthermore, an effective design builds a place where buyers want to hang out, shop, and return the next day.


Here are some tips on designing your storefront:

Use High Quality Materials

Some choose low-cost materials for signs in their NYC shops and storefront. While you may save money initially, you’ll have to replace the signs more frequently and spend more on the upkeep.

Consider Your Neighborhood

Every business wants their customers to notice them, but there is a thin line between standing out and sticking out like a sore thumb. In New York, you’ll find communities with unique characteristics. Show your support for the community by making your storefront design and signs match those of the district.

Use Efficient Lighting

Lighting draws people to your business, as it makes your store attractive from the outside. Choose warm, inviting colors for lighting fixtures. Using neon signs are also eye-catching – just make sure your district allows you to use illuminated signage. Sufficient lighting also adds a layer of security to your business, as most criminals tend to stay away from well-lighted establishments.

Allow Customers to See into the Store

The best way to market your merchandise is to let them speak for themselves. Encourage customers to visit your store by letting them see easily into the establishment. As New Yorkers are busy people, they want to make sure they won’t be wasting time when they go into your store. Give them reasons to come in by featuring your best products on display, but leaving enough space for them to see the rest of the store from the outside.

Your design doesn’t have to be elaborate for customers to notice you. It simply needs to be effective. Go around the neighborhood and consider the architectural theme of the building when planning your design.

man using computer units

Understanding Advanced Relational Database Management

Microsoft came up with a relational database management system many years ago and released new versions as often as possible. They developed a structured query language to be used in various database systems. A database which uses this language to query, insert or delete is called a SQL (Structured Query Language) Server. Microsoft provides sufficient support for it.

man using computer units

This can be used to query a database, create or modify the contents and the structure of the database itself. A simple database or relational database is storage for structured data. Generally, a database has an Interactive Development Environment (IDE), so that the queries can be made directly. But sometimes, it might require a separate tool to enable the User Interface (UI).

In a database, this language can help retrieve and store data as requested by software applications. This is possible regardless of the data location. It doesn’t matter whether the data is from the same computer or from another computer connected through a network. Microsoft has released more than a dozen editions of the system. They are targeted at varied audiences and for different kinds of workload. They are available for single-machine applications and for several internet-connected applications with a number of concurrent users.

Many consultants, such as DBA Services, specialise in MS SQL Servers. According to expert SQL server consultants, the following are some of the advantages which make it effective enough to be put to Resource Planning:

  • provides total database solutions right from data mining to analysis of data
  • complements the already existing applications accumulated on a host
  • provides complete security for all the records and data stored
  • provides complete protection against crash downs
  • allocates the computing resources evenly
  • efficiently handles and manages the hosting services

Although this database system began as a more affordable alternative to other more powerful proprietary databases, it has evolved over time. Now, it can support higher scale requirements very efficiently. It is widely used in medium and small-scale single point deployments, either serving as a standalone database unit or as one of the components on web based application. This simplicity is due to the presence of user-friendly open source tools. The latest 2014 version offers a new inbuilt memory capacity for tables that can be fitted completely in the memory itself. For disk-based applications, it offers a SSD buffer pool extension to improve its performance.


Winning Caps for Injury Claims

When filing for injury claims, many legal firms will forward their no win, no fee policy to attract clients. But this has opened a loophole for opportunistic firms to exploit win fees for people who didn’t pay enough attention to the contracts they were signing.


In response to this situation, the Ministry of Justice established cap on the win fees injury claims lawyers can charge their clients. For CFA personal injury cases, in case of a win, an injury lawyer is entitled to no more than 25% of the total net damages, wherein a lawyer does charge win fees, excluding damages for future care and loss. Take note that no win, no fee lawyers don’t have to charge success fees, but if they do the above cap applies.

The cap applies to net damages after the Department of Work and Pensions recover the benefits through the Compensation Recovery Unit. The cap doesn’t, however, apply to appeals proceedings wherein normal negotiations for fees between lawyers and clients will apply.

This provision will serve as a shield to protect clients from lawyers who want to exploit the win fee. Twenty-five per cent is deemed more than enough compensation for the services of the lawyer in the case of win.


Understanding RFID: Today’s Tracking Technology

Radio-frequency identification (RFID) tags are used to track and manage assets and inventory. They can be affixed to things like computers, books, cars, and mobile phones, among others.

Better than Barcodes

RFID solutions offer many advantages over other systems available, such as bar codes and manual schemes. For example, even if tags aren’t visible or are covered by any object, they can be read once they pass near a reader. They can be inside a carton, box or cases, but they can still be read. Also, these RFID tags can be read hundreds at a time, whereas bar codes can only be read one at a time with current devices. Another comparison is that unlike barcode stickers, RFID tags don’t fall off or get dirty. They also don’t require a clear and specific line-of-sight between the reader and the tag.


RFID technology can be found anywhere, and you might not be aware that you’re using it. If you’ve used EZPass to pass through a toll both, paid for gas refill with SpeedPass, or chipped your pet with an ID tag, you’ve experienced using RFID solutions. In fact, RFID is increasingly becoming popular with biometric technologies to increase security.

Other Applications

RFID technology can also be applied to other functions, including access management, tracking of goods, persons and animals, toll collection and contactless payment, machine readable travel documents, airport baggage tracking logistics, and tracking sports memorabilia to verify their authenticity.