Monthly Archives: March 2015

Social Media

Using Social Media Marketing for Your Business

Social MediaWhat is social media marketing? It is the process of using social media for the advancement of one’s organisation and branding. It uses several forms of social media such as but not limited to Facebook, Twitter, Instagram, Tumblr, Vine, and WordPress. This would involve sharing of content through photos, videos, and other media.

Always Start With a Plan

Without a plan, any undertaking can be confusing and even intimidating – even something like social media marketing. Write down your objectives for your strategies, goals, and processes. That way, you should be able to answer the following questions:

• What is your target population? (Is it older people, 18-23 year-olds, music lovers, etc.)
• Where would your target population be most active in? (Tinder, Facebook, Instagram, etc.)
• What are you trying to achieve by advertising through social media?

WordPress

Blogs are important for businesses, aside from the common website that you have, make sure that you have blogs for different stories and feedbacks. Many services provide SEO in Perth, and other parts of the country that could help you with your SEO needs, AdWords, and other marketing strategies.

Using Facebook

Facebook is one of the social media platforms sure to be utilised by many businesses around the world. You can easily set up a business fan page for free. You can regularly post promos, product updates, and promotional videos on the page. Many clients turn to Facebook when providing comments and feedback so make sure to check your Facebook page occasionally and avoid providing generic replies, as clients do not appreciate this.

Using Twitter

Twitter is the easiest, most succinct social media platform available. In 140 characters, you must convey important information including promos, updates, and re-tweet positive feedback from customers. Twitter users also tend to provide comments and queries through tweets so make sure to regularly answer them.

Aside from these two most famous social media outlets, you can also use YouTube, Vine, Reddit, LinkedIn and others to advertise your product and communicate with clients.

house extension

4 Unique House Extension Ideas to Try

house extensionExtensions add value and comfort to your home in ways that are more cost-effective than full-scale renovations. You can convert the additional space to anything, but what if you can’t decide on what to do? These ideas will point you in the right direction:

Bring the Outside In

Make your property stand out in your neighbourhood with a full-on conservatory or an airy living room. You can also improve house appeal with a clever combination of glass panels, sunroofs, and screens. These let you enjoy the best of Western Australia’s climate while you stay in the comfort of your own home.

Customize Your Workspace

Planning to extend the home to make room for an office? Personalize the space—design a creative area so you will always feel inspired. Grandesignswa.com.au suggests choosing colours, patterns, and furniture you love to make working at home a productive and pleasurable experience.

Bedrooms Any Way You Want Them

Growing families need extra bedrooms, but you can take it to the next level by creating rooms fresh from your imagination. Make a bedroom on the second floor extension look like a tree house; build a ground floor room that looks like a space shuttle or a ship’s cabin.

The only limit here is your imagination.

Make a Bold Exterior Statement

With the right choices, extensions can blend seamlessly into your house’s original design. However, you can also use them to make a bold exterior statement.

Some beautiful extensions are shaped like clouds or waves enveloping the house. Others are excitingly modern in their sharp, angled design. Even having your extension take the shape of a slumbering dragon isn’t too far-fetched!

There is no limit to the things you can do. With your plans approved, start designing a unique house and say goodbye to a boring day at home.

Oysters Kilpatrick

Eating Like a Local: The Best Australian Foods Worth Your Time

Oysters KilpatrickAnyone can fall in love with Australia, be it locals, visiting celebrities, tourists or night owls. You may be wondering what draws them to the country.

Apart from its pristine nature and heart-pounding activities, food and wine is one of Australia’s greatest assets. Though only a few would think it has great food, once you visit it, you will realise its rich and vibrant food culture.

Destination bars and restaurants are everywhere, scattered throughout the most interesting spots in the country. Read on to know some of the best foods you should try when you visit the Land Down Under.

Oysters Kilpatrick

Australia has some of the world’s best seafood choices. When you visit Brisbane, for instance, don’t forget to have a taste of Oysters Kilpatrick. You can enjoy oysters with some cheese, Worcestershire sauce, and smoked bacon on top of them. Popular family-run pub The Alliance Hotel says your trip is incomplete without trying seafood. Experience the hidden delights of eating the freshest and tastiest seafood available from Australian waters.

Pavlova

Forget ice cream, as Pavlova is the best food to eat on a hot day in Brisbane. Both Australia and New Zealand claim to have invented the dish, so this dessert is a must try. The combination of soft and crisp meringue, topped with whipped cream and fresh fruit, will surely satisfy your sweet tooth. Whether you buy a large Pavlova to share with others or a small one just to satisfy your curiosity, you know you are experiencing an Australian tradition.

Potted Duck

Forgo your diet and eat scrumptious duck Aussie style. This is a traditional starter, made up of green peppercorns and toast. With its rich flavour and juicy mouth feel, it’s not surprising why many Australians love to eat ducks. Potted duck is an indulgent way to boost your protein intake and keep your skin healthy. Make sure you try this food to savor authentic Australian taste when visiting this wonderful land.

Australia has many cuisines to those who are foodies at heart. The country’s food offerings will surely make your vacation worth remembering forever.

dental care

Preventative Dentistry Services for Whiter and Stronger Teeth

dental careYou may think that you understand the work of a dentist, but the scope of practice of the profession has a wide range. There is more to dentistry than braces, fillings, root canal treatment and dental implants. It is true that cosmetic dentists provide options such as veneers, crowns and bridges. But, that is just one aspect of dental practice. One of the functions of a licensed doctor of dental medicine in Western Australia is to promote dental health by preventing injuries, deficiencies and diseases involving the teeth, mouth and related structures. This is Preventative Dentistry.

Where to Get Preventative Dental Care

Dental practitioners in Perth can practice autonomously, performing diagnosis and assessment as well as treatment for as long as they have completed the years of education and required training programs. Regulatory boards in the country monitor the quality of dental care that practitioners provide their clients, including methods used in preventative dentistry. Even cosmetic dentists from currambinedentist.com.au offer this kind of service since it is all about helping you and your family avoid gum disease and tooth decay.

Preventing Problems and Costly Treatments

If you will devote time and resources for preventative measures, you will require less dental treatment in the future. You will not need additional fillings. The likelihood of a tooth extraction is lowered as well. In the end, you will save money because your oral cavity becomes resistant to tooth decay and damage, and protected from a wide range of diseases. Your dentist will formulate a maintenance plan, which may involve something as simple as a new toothpaste recommendation. But, it may also require an invasive procedure such as an intervention to strengthen a vulnerable tooth and prevent breakage.
Do you want to keep the teeth that you have now for life? If yes, then preventative dentistry helps you achieve that goal. Ask your dentist about what should be done to keep your teeth in good condition.

Marketing

Naming Your Brand: Legal and Non-Legal Issues You May Encounter

MarketingThe brand name is one of the most important aspects of a business. It is the business’s primary identification from all other establishments. It symbolizes the products, services, and the business as a whole.

Making up a brand name is a crucial process in establishing a business. It requires more than putting together a few words or inventing a new term. It is not an overnight project, either. A business owner must carefully consider the name to avoid issues, especially the two most important aspects stated by brineylawoffice.com. The said law firm website noted the two following factors that entail a brand name:

Trademark Infringement

Most corporate empires file for exclusive rights on their brand names to avoid misuse of the name. This is due to the tendency of small businesses to piggyback on the brands’ popularity by using or twisting its name. While this may be a slick sales strategy for the small businesses, this also means trademark infringement. The involved business is now a candidate for a lawsuit.

To avoid this problem, every starting business must get legal advice on choosing the right name. This is to avoid involvement with trademark issues, and to file brand patent at the same time. Licensing your brand also protects its name from misuse and prevents confusion from similar-sounding labels.

Marketing

Since the brand name identifies the business from other products and services, the owner must adapt a marketable name. Using generic terms can be a good start in defining your business’s nature, but it doesn’t reduce the confusion with other brands. The aforementioned law website cited instances of Utah businesses that used “western” and “southwestern” on their name. Despite establishing its location, the name doesn’t stand out from 3,300 other business names bearing the same words.

Businesspeople should avoid names that may trigger legal cases, but must also stay away from too common phrases. Picking a viable brand name that reflects the business requires creativity and imagination. It may also involve the businessperson’s passion so that the brand name also bears the business’s personality.

The brand name represents a product, service, or the entirety of the whole business. The naming process, therefore, requires careful attention and consideration. Businesspeople must bear in mind many factors in choosing the right words, but the most important of these is to sell, and not to end up in a legal tangle.

garden

Low Maintenance Garden: Managing the Green Space Better

gardenWhilst there is no such thing as a zero or no maintenance garden, it is still possible to create a green space with lower input solution. If you want to keep a garden but do not have enough time to look after it, then you need something that is low maintenance from the start. This keeps all tasks at a manageable level, and is perfect if you do not have much experience in gardening or are managing a garden in a holiday home.

Gardening experts from LongAcres.co.uk share few tips on putting together a low-maintenance green space.

Design and Plan

Start by evaluating how much time or effort you can dedicate to the project. Decide on the features or functions that are most important to you. If you want to prioritise growing vegetables, for instance, you may want to focus on keeping a vegetable patch or bed, and minimise the activities elsewhere like keeping a space with different kinds of flowers.

Plant Choice

If you have little time for pruning and watering, choose plants that require less care. Be sure to check the expected spread and height to determine its pruning requirements. It is also possible to cut the work down with a mixture of shrubs, conifers, and grasses. It is also best to have fewer plants that offer big impact for lower maintenance.

Lawn and Grass

Having a lush and green lawn requires intensive care. You can minimise yours by using lawn alternatives like groundcover and flowerbeds in areas where grass is not really necessary. This will help minimise the need for mowing, fertilising, aerating and other tasks related to lawn upkeep.

Add-ons and Garden Features

Avoid the addition of water features and other garden accessories that will require care and maintenance. Avoid introducing fishponds or other shallow features that can quickly dry out. These will require intensive cleaning and are more likely to suffer from algae problems.

Professional Help

Hire professionals to design your green space if the budget permits. Let them modify your garden so that it will require less maintenance and cost. You can also hire them to keep on top of your garden care and maintenance all year-round.

When looking for shortcuts in your green space, learn how to choose the right plants or features that are most important to you. Great preparation and planning are all important for having a healthy garden that will require less work.

Workplace

Ensure a Risk-Free Workplace in Five Easy Steps

WorkplaceAccidents are inevitable, but with a good plan, you can prevent them. It is important for both employers and employees to be aware of the possible risks in their profession and find ways to avoid them.

One way to do this is to have a systematic way of analysing job hazards. Do this in five easy steps.

1. Pause and reflect.

Ask yourself if you have a clear plan in mind. Identify skills and knowledge even before starting a task. Having a clear plan translates to an understanding of the job and confirming you have the means to carry it out.

Ensuring you are physically, mentally, and emotionally equipped for the task eliminates serious errors in the long run.

2. Identify the hazards.

Determining potential hazards gives you a heads up and enables you to consider alternatives. This is damage control. It allows you to look at the bigger picture and determine important things, like who is at risk and why.

Hazards appear in many types, but you can avoid them when you know what you’re dealing with. A template for the Take 5 risk assessment plan says workers should watch out for falling objects, rotating machines, extreme temperatures, electricity, and wet materials or areas.

3. Evaluate the level of risk.

There are three risk categories: low, moderate, and high. Identifying the category makes you more capable of planning and implementing appropriate control measures. In turn, this helps you know how to keep someone from harm.

4. Execute changes.

The whole point of risk assessment is to prevent accidents and other untoward incidents. Develop and implement a game plan to ensure that your workplace is safe. Always update the plan to make room for new methods and to prepare for new risks.

5. Monitor the procedures.

Although you have provided preventive measures, it would be best to monitor the plan and review it regularly. This allows you and your team to be alert. Whenever something goes wrong, attend to it immediately and do not hesitate to make the necessary changes.

Prevention is always better than cure. Take the time to ensure a risk-free working environment so that everyone, including you, can be safe.

prescribed drugs

4 of the Most Frequently Prescribed Drugs in the U.S.

prescribed drugsThe majority of Americans prefer taking prescription medicines more than over-the-counter drugs. As a matter of fact, research says prescription drug use has been on a steady rise in the country for the past decade.

Reports support this finding, stating that almost 70% are taking one kind of drug, nearly 50% have two drugs, and more or less 20% are using at least five prescription drugs. With these numbers, you may wonder which drugs get prescribed the most.

Based on a study conducted in April 2014 (the most recent) by IMS Institute for Healthcare Informatics, the top four drugs in a prescription pharmacy Draper residents might purchase are:

Hydrocodone and Acetaminophen

These two medicines top the list and they treat moderate to severe pain. Hydrocodone is a narcotic analgesic that relieves pain through the nerves, and can also stop cough. Acetaminophen, on the other hand, is both a painkiller and a fever reducer. It can also treat different kinds of body aches.

Levothyroxine sodium

Hypothyroidism is a condition that makes your body produce less than the usual thyroid hormone. Lack of this hormone causes your metabolism to slow down, leading to a number of ailments and an enlarged thyroid gland. Levothyroxine sodium effectively shrinks the thyroid gland and is used in the treatment of thyroid cancer.

Lisinopril

You may know this drug by its famous brand names Zestril and Prinivil. Its main purpose is to treat high blood pressure or hypertension by blocking chemicals in your body which instigate the blood vessels to tighten up. Some take lisinopril to help threat their congestive heart failure and other related ailments.

Metoprolol

This is another drug that is more popularly known by its brand name, Lopressor. Similar to lisinopril, metoprolol helps treat high blood pressure or hypertension and reduce the risk of heart attacks. This beta-blocker can also help ease chest pain, but shouldn’t be taken if you have a serious heart problem.

Roller Shutters

Tips on Securing Your Home Against Intruders

Roller ShuttersProtection and safety are parts of the fundamental needs of a person, and the shelter is one of the major sources of these necessities. It provides the family protection from the elements and safety from threats like crimes and attacks.

With the world’s constantly changing lifestyles, not to mention the shifting weather, danger can strike anytime. It may happen as you leave your home, or while you are fast asleep. This is the reason every homeowner should have at least one security feature at home for the sake of the whole family. Here are some examples:

Roller Shutters

According to Half Price Shutters, an Australian home improvement specialist, three quarters of home intruders use uncovered windows as passageways. This poses a peril both to the family’s possessions and to their lives.

It is not enough to bolt the windows at night. Offenders can either break the window glass or pick the locks. Installing window coverings made of tough materials can help prevent this unwanted situation. Avoid permanent bars, however, as they may pose as a hazard in case of fire. Choose more flexible fixtures like metal roller shutters than can be rolled open.

Automatic Gates

There are times when trespassers spot fences left open. You may not have meant to leave your property exposed, but there are situations when the gates would not latch properly. Leaving in a rush is a contributing factor as well.

Invest in systems that will automatically close and lock your gates once you leave. Doing so will not only save time getting in and out of your car to check the gates, but will secure your territory as well.

Burglar Alarms

Alarms, of course, are still a convenient and reliable way of safeguarding your home from intruders. There are even devices that automatically send a message to the nearest police station once the sensors detect danger, but the noise itself is enough to warn you and your neighbours about the threat.

Protecting the family is everyone’s wish and goal. The best way to do this is to start securing your home. Having such safety features will help you sleep soundly at night, away from fear of any danger.

Modern Home Countertops

Four Outrageously Cool and Functional Countertops to Modernize Your Home

Modern Home CountertopsWith their smooth and attractive surface, countertops make great additions to kitchens. These give the kitchen its own personality, while providing you with enough space to prepare meals for the family. The best thing about these surfaces is you can modernize your home with just a few details.

Interior design experts can recommend unique countertop ideas that match your overall home design and your personal style preferences. Here are a few suggestions to get you started:

Sliding Countertops

This countertop design looks like a simple kitchen island, but wait until you slide the top. It reveals the working surface with a faucet and sink. Despite being a slide top, this style is great for quick breakfasts or casual dinners. Countertop manufacturers in Little Rock even recommend choosing different materials for the sliding surface – polished wood, marble, or granite.

Secret Trash Chute

Some countertops have trash bin covers that can be unappealing. Others lack this feature, which can be inconvenient when you’re preparing food. As a solution, go for a countertop with a secret trash chute. This comes with a circular cover with a small hole for the opening of the chute. You can take off the whole lid to reveal the hidden trash bin. With this feature, you can just place your chopping board beside the trash chute and push the trimmings towards the bin when you’re done.

Staircase-Countertop Combo

Combining the staircase with the countertop can provide you with space saving benefits. You can construct the countertop as one of the steps of your staircase. This style will provide your home a contemporary touch, while giving you more space for other interior accents. This surface design isn’t ideal if you have pets, as they can easily access the counter from the staircase.

LED Countertops

You can place LED bulbs underneath glass, acetate, fiberglass, or quartz surfaces to achieve a unique yet elegant look for your kitchen. This will transform your table from being a regular countertop to rave-like surfaces that you can use for house parties.

Who says you need to stick to traditional designs for your kitchens? It pays to be unique at times. If you want to make your kitchen interiors stand out, go beyond the boundaries of designs and add a bit of your own touch.