Monthly Archives: April 2015

liqour

The Liquor of Life: Top 3 Health Benefits of Vodka

liqourWho doesn’t love vodka? With its neutral taste and that silky, sweet texture, this drink surely made its way to everyone’s heart (and stomach). No wonder it’s always a top choice when it comes to making cocktails. Did you know, though, that more than its alluring taste, the classic vodka also offers health benefits?

Of course, to make the most of these health benefits, moderation is still important. And you also need to consider your present health (expectant mothers need the doctor’s go signal). The staff from Lychee Lounge list down some health benefits the wonder drink can give you:

Stress Reduction

Stressed from work? Pick up a glass of vodka and you’ll instantly feel calm inside. A growing body of research says that vodka has a relaxing effect on the body. In fact, it is more effective than red wine. The drink has sleep-inducing elements that allow the mind to be more relaxed. Of course, there’s also that stress-relieving benefits in sharing the drink with friends, after a long week of work.

Healthy Heart

Vodka is good for improving the functions of the cardiovascular system. It helps in developing collateral vessels, which open up new pathways for oxygen. The drink allows better blood circulation and helps in producing good cholesterol in the body. This protects the body against the development of cardiovascular diseases like atherosclerosis, or the hardening of arteries.

Weight Loss

Yes, it’s possible to drink and not cheat on your weight loss regimen… with vodka. According to researchers, vodka only contains 64 calories per ounce and it’s free of carbohydrates. To make the most of this low-calorie drink, however, you have to choose tonic as your mixer or drink vodka on the rocks. Stay away from vodka that has sugary juice mixes.

Take advantage of the awesome health benefits that glass of vodka offers. Next time you go to a cocktail party, you know what to do: choose vodka.

Booderee National Park

3 Top Spots for Camping in Australia

Booderee National ParkCamping is an exciting activity for nature lovers; it provides them with an opportunity to get away from the craziness of the city. There are camping spots that are a cut above the rest because of their breathtaking views, beautiful beach, or their isolation.

Booderee National Park

If you want to see blindingly white sand, Booderee National Park is the best place to set up camp. Located on NSW’s south coast, first-time and longtime campers stay in three un-powered camping grounds for a night of two with nature. For animal lovers, June or July is the best time to go, to get a glimpse of the northern breeding migration of southern right and humpback whales. Outback Equipment reminds campers to bring suitable camping gear to make the trip unforgettable.

Mt. Kaputar National Park

This national park bewilders campers with its natural beauty. Just the stunning view of the mountain peeking out from its surrounding makes the trip worthwhile. The camping area in Dawsons Spring is accessible to many of the park’s majestic views. The highlight of your camping trip will be a hike up Mt. Kaputar. If you are already impressed with the views you have seen, the peak of the 1510m high mountain offers 360° views.

Before going on your camping trip, make sure you choose the right tent to make your trip as comfortable as possible.

Bamurru Plains

Camping need not be for the scruffy-bearded and rough, you can still enjoy a camping experience in style. The Bamurru Plains provides the best glamping grounds for campers who do not want to leave the luxuries of home, but still enjoy a night or so with nature. Explore the savannah and wetlands and return to your glorious campsite after sweating it out.

Camping is an unforgettable experience that you share with friends and nature. These camping grounds are just a few of many in Australia. Before you go camping, bring all of the equipment you need to enjoy and stay safe throughout the trip.

Improving content marketing

How You Can Use PPC to Improve Your Content Marketing

Improving content marketingAre you still spending hours deciding which marketing strategy to use or perhaps improve?

Many business owners find it difficult to choose between Pay Per Click (PPC) and content marketing. Though the majority focuses only on strengthening their advertising and on-page content, some choose to enhance their PPC efforts.

Both tactics are helpful, and provide lucrative results. For example, keeping an active blog helps a company pull in new leads and attract people it has never expected. PPC, on the other hand, boosts brand exposure, targets potential clients locally, and give businesses high levels of control over paid search. When you combine them, however, you can have a powerful and rewarding marketing strategy, which will let you experience the results of content marketing while harnessing the brand awareness aspect of PPC.

Conduct a Thorough Keyword Research

Say you want to increase the sales of your clothing products. Identify the right keywords that your target market might use in search engines. For instance, “buy designer clothes” or “buy fashionable designer dress.” After that, it’s time to analyze your keyword list. It’s best to partner with a reputable SEO outsource provider that will help you make sure you are reaching the right people.

Consider Display Advertising

The next step is to familiarize yourself with Google Display Network (GDN). You can tell the search engine giant to display your ads based on the content of your website. You can use GDN to introduce your content to potential customers or news media. When your target market is on the GDN, they can come across your content when they catch up on news, watch videos or read blog posts. SEO, PPC, and content marketing have something in common. If done incorrectly, your marketing campaign will be a success.

In today’s competitive business environment, you need to be unique and creative when coming up with solutions to your digital marketing struggles. Giving your content strategy a boost with paid ads is a great way to establish trust, not to mention strengthen your reputation online.

facing death

Gone Too Soon: Why It’s More Difficult to Face the Death of a Young Loved One

facing deathDeath. It is a natural part of the human lifecycle. Even without going through the other phases of life, all people will pass away eventually. Despite this fact, people find this stage most difficult to face – not just for the person dying, but also for the people around them.

Every person has already seen death. They may not have faced it themselves, but they have experienced the loss of a family or a friend. You may have lost someone personally, and still remember their passing as if it happened only yesterday.

Lindquist Mortuary mentions that the loss of a loved one can result in great pain and grief. But looking closely at the different experiences of loss, the anguish is worse when a child, teen, or young adult passes away. The early death of a loved one can be really difficult to move on from. The accident of Aaliyah back in 2002, and the suicide of Kurt Cobain in 1994 are just two examples of how the loss of someone young, whatever the cause of death, can haunt people for years.

But why is it so?

The Could-Haves

What makes an early death devastating is the knowledge that the deceased’s dreams are cut short. This is especially the case when that person showed great potential. All the possibilities that fade after their death can leave you with mixed feelings of regret and sorrow.

The What-Ifs

Another painful part of losing someone young are the memories and connection you have with the person. Situations will come, reminding you about their life and will leave you speculating on their possible reactions and plan of action. Knowing a lot about their personality, even when you don’t share a close bond, usually leads to these recollections.

The pain and grief surrounding someone’s demise can be difficult to let go, especially with the memories and possibilities that you can’t help but remember. But death is not exactly a permanent goodbye. There was a speech by Aaron Freeman suggesting to look at it through a scientific point of view: that all creatures are made up of particles and energy. The law of thermodynamics states that no energy is created, and none is destroyed. So when a person dies, they are not really gone. Their presence is still there. Just disorganized.

Medicine

Clearing the Fog: PBMs and Transparency

MedicineNobody wants to get sick, but for those times when you do, you have to buy medicines. Unfortunately, medicines can be very expensive and people look for ways to lower the cost.

This is where Pharmacy Benefit Managers (PBMs) come in, with the promise that they will get you lower prices for medicines. How well do they live up to that promise?

The Third Party

PBMs work for you or your company by talking with pharmaceutical companies and pharmacies to get lower prices for medicines. They leverage the fact that they have a huge customer base–either groups of people who need similar medicines, or the hundreds of employees in a company. They negotiate the best possible price they can for medicines from the pharmacies, and then pass on the savings to their clients.

Do You Really Save?

There is some debate when it comes to this question. How would you know if the price they charge you is lower than what you would normally get if you went to the pharmacy yourself? There is also non-disclosure of information in contracts with PBMs, so you would probably think getting any answers would be difficult.

Call for Transparency

You wouldn’t want to remain clueless about what PBMs do, since you care about what’s good for you or your company. It is good to know that there are some groups who work to help increase transparency in the industry. Some of these are transparent PBMs, which only charge a flat fee per prescription. There are also companies that provide pharmacy benefit management consulting. They evaluate all the aspects of your plan with your PBM and then give you ways on how you can reduce costs.

You can also help increase transparency between your company and your PBM. Ask questions. It is your health and money that are on the line.

Dental Health

Dental Health: The Importance of a Good Bite

Dental HealthThe mouth is made up of parts—teeth, gums, jaw joints and muscles—that work together to make chewing easier. If one of them is not in good condition, then problems might develop. A bad bite or malocclusion, for instance, affects the function and appearance of the teeth.

Oral health sites, such as the British Dental Association (BDA) and the British Dental Health Foundation (BDF), and cosmetic dentistry clinics like cheadlehulmedental.com, agree that it is best to fix a bad bite before it affects the overall condition of the mouth and leads to more problems.

Why You Need a Good Bite

Bad teeth condition can be genetic or a result of prolonged bad habits, such as thumb sucking and using a pacifier after the age of three. In some cases, this can be a side effect of trauma, like accidents caused by contact sports. If left untouched, a malocclusion can lead to:

1. Headaches and Migraines – The misalignment of the upper and lower teeth strains the jaw joints and head, shoulder and neck muscles. A good bite is necessary to prevent putting too much pressure even when not eating.

2. Restless Sleep and Facial Pain – Patients with malocclusion are likely to be grinding or clenching their teeth at night. As they wake up in the morning, they feel tired instead of refreshed.

3. Broken, Cracked and Worn-out Teeth – A bad bite interferes with the movement of the teeth, especially when biting and chewing. The teeth might break, chip or crack and wear out easily. Fortunately, you can visit a cosmetic dentist to undergo treatment like crowns or veneers.

Do not let bad bite cause further discomfort and expenses. If you notice that you do not have properly aligned teeth, consult with a dentist immediately to know the ideal treatment. With the right procedure, you can have a remarkable set of teeth that do not cause you pain, and that you can instead be proud of.

Singapore Attraction

Five Singapore Attractions that Should Make Your Bucket List

Singapore AttractionSingapore is the playground for many in Southeast Asia. With luxury shopping malls and theme parks, and restaurants showing off their collection of Michelin stars, this city definitely has a sheen of wealth. More than these establishments, Singapore also boasts vibrant world-class attractions and sights that will make every bit of cash you spend worth it.

Marina Bay Sands

You know how they say you have never been to Paris unless you have seen the Eiffel Tower? Well, Marina Bay Sands is sort of what the Eiffel Tower is to Singapore. The resort complex takes pride in its magnificent hotel, luxury mall and spectacular viewing deck and infinity pool that makes you feel small, all while living life on the edge—and almost quite literally. The opulence of the site spells Singapore’s sophistication and taste.

Singapore Flyer

Similar to the London Eye, the Singapore Flyer is a must-see for every traveller and tourist. It is the world’s largest giant observation wheel and you have the luxurious option of taking in high tea while you watch the beautiful city from above. Each revolution lasts thirty minutes and you are sure to catch a fantastic view at dusk or as Singapore’s lights start glimmering as the evening approaches.

Gardens by the Bay

Singapore’s opulence is mirrored gracefully in the Gardens by the Bay, a majestic marriage of futuristic structures and vibrant plant life. Wanderers can leisurely stroll through this beautifully designed green space and marvel at Singapore’s ability to design and build structures designed to perform environmentally sustainable functions.

China Town

This vibrant neighbourhood can supply all the excitement and hustle you are looking for. Singapore’s Chinatown can transport you right back to China – if you have been there – or its authentic Chinese food and red lanterns will make you want to fly to China immediately. Temples, small mom-and-pop shops, and charming bistros and boutiques line the streets to satisfy all kinds of travellers.

Little India and Arab Street

Apart from the vibrant Chinatown, Singapore also brags of rich diversity in its neighbourhood, especially in Little India and Arab Street, or sometimes referred to as Arab Quarter. This area carries a rich history and today is a thriving street of cultures, traditions, religions, and cuisines. Celebrate the beauty of diversity with the delicious food, music, artefact and mosques in this one-of-a-kind area.

Now, write down these five attractions on your travelling bucket list and tick them off one trip after another.

Selling Your Home in Sydney

Selling Your Home in Sydney in a Seller’s Market

Selling Your Home in SydneySelling your home in Sydney is not as easy as it sounds. Real estate for sale is something that is always in both offline and online classified ad pages. There are some ways to make it easy and profitable for you.

Here are some tips to sell your Sydney property right.

Check the Timing

You have probably heard of the terms “buyers’ market” and “sellers’ market.” This refers to the timing of your sale. A buyers’ market means there are many properties like yours for sale and just a few buyers. This will drive your price down. In a sellers’ market, there are more buyers than properties for sale. This means you can get a better price. Unless you are in a hurry, you will want to sell your property when it is a sellers’ market.

Price it Right

According to Laing+Simmons, to sell your property in a hurry, then you have to give a good price. Properties that have an attractive price sell faster. You can figure out a realistic price by checking around in your neighbourhood and finding out the going rate. If you price it right, you can have several buyers making you an offer.

Find a Real Estate Agent

You can make it easy for yourself by putting your real estate for sale in the hands of an agent in Sydney. Agents work on commission, which is generally a fixed percentage of the selling price. They will want to sell your property at the highest possible price so they make more money. They will also market your property aggressively so that they can sell it as soon as possible.

You may think that you are saving money by selling your property on your own. However, you may not be getting the best price or the best exposure you might have gotten. In addition, an estate agent will take care of everything for you. The money you pay them will be worth it in the end.

shopping

4 Effective Ways to Boost Your Shop’s Sales

shoppingHaving a store is hard work. You have to attract customers to walk in and when they do, you have to convince them to make a purchase. It is constant work from the moment they step in until they end up lining up at the counter.

Here are a few tips to help you improve every customer’s experience and gain better sales:

Count the Foot Traffic

Do you know how many people walk into your store compared with how many people actually walk out with purchases? People counting software can assist you in determining if your store encourages purchase or just mere browsing.

Make It an Experience

If shopping in your store is, in itself, an unforgettable experience, then people will associate that with your product. You don’t need over the top theatrics. Even a friendly and welcoming staff or a beautifully designed store can go a long way.

Hire the Right People

Sales people need to know when to assist a customer and when to leave them alone. Sometimes, customers don’t like it when retail assistants are hovering over them while they make a decision. Professionals who can be helpful without being intrusive can yield more sales.

Strategically Place Items

Know the right placement of items you want to clear out and highlight. Don’t just stick old items at the back of the store. You will have a harder time moving these items off the shelves. Prominently display these items so you can sell them before they expire or go out of style.

Whether you’re selling necessities or luxury items, you need to work on your customer’s experience in order to improve your sales. One bad experience can deter customers from coming back. They might even tell friends and family to stay away from your brand. Treat every customer as if they are your first. Give them the VIP treatment and you will find that your business is better for it.

Effects of Kayaking

The Importance of Wind Effects of Kayaking

Effects of KayakingKayaking is a water sport, and paddlers need to account for waves, currents, waterfalls, and all the wet stuff that they can encounter on the river. But, there’s one thing most newbies don’t think about when riding the rapids – wind. When a kayaker sits in the water, their body catches the wind and acts like a sail, affecting their speed and direction.

People, however, don’t often make the connection between wind and kayak difficulty. Paddlers on a Colorado rafting trip, for example, won’t feel this very often, since wind force isn’t normally strong enough to create any noticeable changes. On the uncommon occasions that it does, kayakers would sooner think that it was the current rather than the wind that’s giving them challenges.

According to physicists, winds won’t begin affecting the performance of a kayaker until the force reaches ten knots or eleven miles per hour. The difficulty posed by wind, however, changes depending on the direction from which it challenges the paddler. This is where the principles of aerodynamics come into play.

There are two kinds of influences wind can have on an object: headwind and tailwind. The former is wind force travelling against the direction of the object, while the latter is wind proceeding in the same direction as an object.

Headwind is the most difficult thing to happen to any kayaker, since it means that they’ll have to put in twice the effort to sustain their normal speed. On the other hand, tailwinds are often great, because paddlers can essentially let the wind push them in the right direction with minimal effort.

Training for wind force isn’t always easy, since there aren’t many ways to simulate those conditions in a controlled environment. Kayakers will need to learn through experience how best to cope with wind force scenarios, and that requires the supervision and training of professionals.