Monthly Archives: March 2017

4 Marketing Strategies to Improve Your Veterinary Clinic

happy dog, hamster, and cat pets togetherMany people treat their pets — dogs, cats, birds, and even the exotic ones — as part of their family. They give the same amount of attention and love like what they do with their family members. This is why pet care is a booming industry.

Like in any other industry, however, the competition among veterinary clinics can be tough. Consider these marketing strategies to help grow your business:

Create a welcoming atmosphere.

In many cases, pet owners become as anxious as their pets when visiting a veterinary clinic. By creating a welcoming atmosphere, you help relieve some of these fears and anxieties. Apart from greeting owners, give their pet babies a greeting as well. Make both feel welcome and part of a larger community to help them address pet problems and issues.

Personalize your service with welcome cards.

Welcome cards for veterinarians are one of the simplest and inexpensive ways to network and market your personalized service. Positive Impressions, LLC noted that apart from having a streamlined source of information for pet care. It acts as a token of good intention, helping pet owners remember when the next visit should be. As your company’s name is included in the greeting card or postcard-type welcome cards, it also acts as a great marketing tool.

Be smart about local advertising.

While traditional and online advertising can go a long way in getting your name out there, the best kind of local advertising is still word of mouth. Each pair of pet and owner acts as your walking advertisement, but don’t stop there. Encourage your clients to become engaged online by creating a community on social media.

Be active online.

In today’s world, your website acts as your storefront. You have to ensure that your website’s information is not only complete, but also updated. Creating a blog online that talks about pet health and care can serve as valuable information to your patrons.

A pet care-related business can be truly satisfying. Apart from keeping pets healthy, you are also giving human parents peace of mind as well as joy. As with other businesses, competition can be tough. Consider these marketing tips to help grow your veterinary business.

The Unspoken Dangers of Raw Meat

raw meat with spicesThere’s a reason we gladly eat sushi but not an uncooked slab of pork. We take this as common sense most of the time because of tradition and culture, but apparently, a lot of people are unaware of what it is about raw meat that poses threat to human health.

Horrid Bacteria from Raw Meat

Although groceries clean up the meat before you buy them, they still aren’t as clean as you might think. Cows, pigs and chicken may carry harmful bacteria such as salmonella, Campylobacter, or E. coli. These are bacteria that could cause stomach flu, diarrhoea, hepatitis or even severe infections.

In food institutes in Australia such as aia.edu.au, the mere act of touching raw meat is a mortal sin when it comes to food hygiene. This is because raw meat, when left uncooked, is a breeding ground for health risks and disaster.

Health Inspection Incident

In DeKalb County, a Chinese take out restaurant failed a recent health inspection when experts found raw meat bits in cooked food. The inspector gave the restaurant a 68 based on the findings but was astounded when they pursued the investigation.

They found that there were raw chicken and beef cans that were stored in the same place as their noodles and lo mien. Cooked chicken parts and wings were also seen near raw chicken storage cardboard boxes, remarks the reporter.

The Solution

According to Dr Terry Simpson, cooking chicken at 148 degrees Fahrenheit for about three minutes will kill about 99.9% of salmonella. That’s a lot of heat necessary for meat to be edible without the health risks.

Another obvious way to remove all health risks of raw meat is to separate raw from cooked. Storage matters as much as mixing them together. Bacteria may also be transferred through the air we breathe, and putting raw meat with ready-made food might still cause it to spoil.

It pays to be aware – a little knowledge on raw meat goes a long way.

Modern Navigation Technology

How Did Ancient People Navigate?

Modern Navigation TechnologyNavigation is as easy as it’s ever been. With the existence of technologies such as GPS (global positioning system), it’s hard to get lost, especially off the beaten path. Furthermore, companies such as CAST Navigation are helping take GPS technology to whole new levels of reliability and efficiency.

Now, ask yourself this: what if GPS was never invented? You might think it’s impossible to find your way (not a lot of people are familiar with using a compass, for one). However, you only need to look at the past. The world would’ve never been opened up to all if it was impossible.

Star Gazing

Astronomy is perhaps the principal component of navigation before GPS. Henry Neeley, a lecturer at Hayden Planetarium in New York in the 1950s, is famous for claiming that celestial bodies can be used for navigation despite the existence of GPS. He is right in certain ways. Unless the technology can be designed for full infallibility, the stars in the night and day skies are as reliable as they can be, for they’re all fixed points.

Astronomers identify 57 individual stars that navigators can use to triangulate their positions. These stars are chosen because they shine brighter than all others in the night sky. Their wide spacing also makes it easier to identify them. A navigator must determine the altitude of a star above the horizon. Once he does, he finds out his so-called ‘circle of position.’ He then must go on to measure the altitudes of other stars to know where these points intersect, which is an approximate position on the globe.

Ancient Tools

Ancient civilization used various tools while using the stars to navigate. One good example would be the Vikings. While sailing the oceans, Viking navigators would use sundials to triangulate their location. They rely on the closest star. Sundial usage for navigation is perfectly demonstrated by the historical TV series Vikings, in which the lead character Ragnar Lodbrok sailed west to England in search of plunder.

But what if it was cloudy? Vikings have an answer in the form of crystal known as a sunstone. A team onboard the Swedish vessel Oden tested this theory and found that by looking at the sky through the sunstone, the sundial can be lit. Crystals work as filters with changing colors and brightness while pinpointing the angle of sunlight. With the help of the sun (and the Sunstone), the Vikings are arguably history’s most successful navigators before GPS.