Branding Your Identity: Mastering Who You Are

brand identity collageStrategizing your brand’s look is not easy. The process involves technical tasks ranging from evaluating colors to playing with words. It shouldn’t have to be so hard, though. Taking an easier yet more effective approach can drastically improve the efficiency of this project.

Here are some ways to improve your thinking when designing your brand.

Let Your Logo Do the Talking

There’s more to crafting your logo than just putting your name inside a shape and calling it a day. Designers are very in-demand, and for good reason. Logos impact the public’s perception and overall attitude toward your services. Far beyond a mere sketch, strong logos have meaning, regardless if it’s obvious and hidden. Whether you are creating a restaurant or a hospitality industry logo, it should be the reflection of who you are as a business.

Get Rid of Industry-Specific Terms

There is no shortage in buzzwords in marketing, and they only drag your brand down. Focus on substance. This way, viewers and potential clients can connect with you. Avoid using unheard-of jargons when communicating with people who are not familiar with your industry.

You Don’t Have to Please Everyone

You are never going to satisfy everyone, so don’t dwell on the impression that your brand should be for everyone. Learn to be the best brand to a specific type of audience. Do not be afraid to be yourself. Always remember that you are not in business to please everyone — you’re in business to offer solutions.

Lastly, building your brand is not a one-off project. You should know who you are, present it, and review it from time to time. Continue to innovate strategies that will add value to your clients. It will develop what your business truly stands for.