A lot of people, especially those new to the world of search engine optimisation (SEO), think that Google+ is just like all other online communities.
However, this is not always the case. You can actually take advantage of it to up your brand’s online authority, credibility, and visibility. In addition, note that businesses found on Google+, particularly in Google My Business, have higher odds of achieving the best results with their local SEO campaigns.
To get you started, here are a few tips to get the most out of Google+.
Create a custom URL.
Google My Business, a component of Google+, allows you to create a custom URL, which greatly benefits your brand. With your own custom URL, you can then tell your business’s story, the highlights and features of which will show up in the field called ‘Meta Description’.
Make sure that you write something that will immediately capture the attention of your target market as the meta description field is the first thing that Google web searchers will see. Make the description as interesting, fresh, and accurate as possible.
Enter as much information, particularly contact details, as you can.
You want your potential customers to have an easy way of contacting you, so make sure all the necessary contact information shows up on your Google+ page.
Aside from making it easy for consumers to contact you, this will also help Google accurately place your business location on Google Maps.
Many web owners make the common mistake that they can do everything on their own since they think local SEO is easier than general SEO. SEO Perth Experts, however, says local SEO is actually just as complex.
When you have someone experienced with local SEO on your team, you can get the most out of your campaigns. Consider enlisting a Perth firm specialising in local SEO.