You see them on the SERPs, website descriptions that have higher abundance than links and graphics. For searchers, these show if the information they’re looking for is on a particular website.
They are rich snippets; short descriptions that provide Google and the searchers with extra information about your page. So if you aren’t integrating the use of rich snippets offered by white label SEO programs, you might want to reassess your content creation processes to reap these benefits.
Standing out from others
When you add rich snippets, your site will stand out more than sites with links and graphics. This will boost the clicks, resulting in an improved traffic and increased rankings in SERPs.
Reducing website bounces
Rich snippets also improve the appearance of your listings as they provide more information to users, giving your site better visibility. These verify exactly what the users are looking for, leading to viewers that stick around your site after clicking through your webpage. This reduces bounce rate and increases the duration of visits to your site.
Google doesn’t have to guess the relevance of your content when you add rich snippets. Search engines will understand your content better, resulting in higher page rank and improved reputation.
Start adding rich snippets to make your site more appealing to visitors.