Tag Archives: ads

Digital Ads

Branding: A Guide for the New Businessman

Digital AdsBranding is becoming a more common word, especially with marketing and promotions. In business, it’s a requirement. One will usually see the term attached to many products, particularly those that have gone international. For the new businessman who recently put up a company, how significant is branding?

What is Branding?

Branding is more than just the public identity of a company. It does more than create a discernible silhouette of your company’s image. It’s more than just your logo. Imagine the very sight of a color or a shape in the distance, or even a blurred image and the first thought that comes to people’s minds is your company.

Imagine the familiarity of McDonald’s, PlayStation, or Disney. Remember their logos? That’s branding — the image stays even after companies close down or change names.

How Can Branding Help You?

Branding for major and even small companies is the symbol your business and beliefs are immediately connected to. From tag lines, catchphrases, and jingles, proper branding makes people recognize you. They will be subconsciously nudged into looking for your products and services, and remember you  despite having other options.

Branding is also a sign of the quality you want to express, such as the idea that one Hollywood actor is tailor-fit for the role. Who else would you think of when they mention Ethan Hunt, Tony Stark, and Severus Snape? Branding calls to people and elicits preference.

Who Can Help With Your Branding?

There are many kinds of professionals that can help identify, create, and represent your brand. From photographers, graphic artists, marketing consultants, and even musicians, branding experts vary.

The greatest thing about having an advertising company giving you advice is they can outright tell you what will and will not work. This saves you a lot of time and money. In return, the advertising company should understand your vision, goals, and objectives, and consider their interrelationship.  According to Levelbrand.com, you can’t change important aspects of your business without affecting the others.

Consumers will always have a critical eye when examining your brand and will notice changes when applied carelessly. Study your market and know what makes them tick, consult the experts, and invest properly.

Ad Space

Creating Compelling Ads That Work

Ad SpaceIn any business, you need to effectively promote your product or service to gain clients and profits. As any self-respecting advertising agency will advise you, a business is all about effective marketing. You need to sell your business to create profits. And whether you want to do traditional display ads, online, or direct mail, the key to creating a compelling copy is to make sure you have your audience’s attention.

Get people invested in your product or service

It’s fairly easy to sell products that are already popular; all people need to hear is Apple and they’d be scrambling for the company’s newest product. One advertising agency Minnesota companies trust says to get people invested in your business, you need to build on creating a positive brand image for your product. A good strategy is to create an ad that centers on what results can be achieved with your product instead of enumerating its features.

Focus on your content

If you are looking into content marketing, the first rule of thumb is to churn out interesting pieces that your target market will actually want to read. Don’t bore them with needless facts and details. Think about why they would want your product and what results they expect. For example, if you sell jewelry, try creating content that shows how people can pair jewelry with their outfit.

Engage your customers

The best way to engage your customers is to let them know that you are listening to their needs.  Ask them how they use your product and what they like about it. You can do this by inviting them to post their comments on your website or blog. Or, you can also use their accounts on an actual ad.

These are just ideas on how you can create a compelling ad that will catch attention and engage your target market. By creating a marketing strategy that takes these things into consideration, you will surely be able to find success in your business.