Tag Archives: services

5 Surefire Ways to Make the Most of Your Trade Show Participation

Top view shot of a trade showMost companies perceive joining trade shows as an unnecessary expense. What you may need to understand, though, is that you do not have to participate in every one of them. If you can attend at least one in a year that is aligned with your company’s goals, it could be a great venue to expose your brand and connect with industry leaders and potential clients.

Below are some tips that will help you maximise our participation:

1. Know your objectives and identify your indicators

Like what trade show coach Susan Friedmann says, it would be absurd to buy space and expect that you would immediately get your returns. He puts emphasis on the importance of setting objectives that are measurable. What do you want to get from the show? Another friendly reminder is that quality is often a much better indicator than quantity.

2. Make your booth interactive

Booth design is what will make people flock around you. However, a visually appealing booth will not make them stay. Keep their interests up by thinking of creative ways to make it interactive. Perhaps you can make use of technology and other creative techniques like fun games to invite people over.

3. Ensure that your booth is well-equipped

Aside from displays, which are important especially if you are marketing products, you should also prepare marketing collaterals, such as brochures, calling cards, and flyers. Do not forget sign-up sheets for the visitors as well since these would come in handy in the future. Giftfinder likewise recommends scouting for promotional merchandise suppliers and choose items that are useful yet unconventional for giveaways. Most importantly, there must always be at least one decision-maker present to make sure that you are not missing important business opportunities.

4. Attend conferences

While you are there, attend interesting conferences and forum. Organisers of trade fairs usually invite industry leaders as speakers. Aside from delivering talks on industry know-how, you will also find investments and industry forums, which can provide substantive insights for your company’s growth and expansion.

5. Do not forget to network

Perhaps you would fail at driving traffic to your booth. That does not mean that your participation is an ultimate failure. Consider the other facets of the event. Many important people in the industry will be there, so take every opportunity to network with them. Always have your business card and your business pitch ready. Who knows, you might come across somebody who would like your product or service so much that he would be willing to invest on it.

Sure, you want to put your money where ROI is guaranteed, but you must also find other means to promote your business. Joining in trade fairs may not be necessarily new or unconventional, but you also cannot deny the ways that it can contribute to your business. You simply have to be clear with your objectives and prepare enough for it.

What to Do With Scratched Windows

View of the city through big glass windowsAs commercial window installation professionals will tell you, there are numerous cases of window damage at the job site. The damage can be either permanent or temporary. During construction, this damage may remain undetected for some time, until it’s time to clean up and polish the place. For buildings that are already in use, detecting the damage should take no time at all. If you find a scratch on your window, think of the following:

The Depth of Scratch Matters

Any experienced window installer starts by testing how deep the scratch is. Usually, this is nothing more than running the fingertip over the scratch. If it is too big or unsightly, commercial window installation experts will recommend replacement.

Restoration vs. Replacement

When possible, it is important to restore the glass instead of discarding it. There is a process of grinding the crack out of the glass and making a perfect finish. In most cases, this takes just a fraction of the time and money used in replacement. Ask your commercial glass contractor if they offer such a service and insist on it.

Potential Causes

As you deal with the damage, it is important to note several likely causes of this problem. Painting jobs can be a cause of scratches on glass windows. Scrapers are often used to remove paints. If the painter doesn’t pay attention during this delicate procedure, they might crack the window. Welding may also damage glass through iron droplets.

Window Protection

During construction, paint jobs and transportation, it might be difficult to prevent scratches completely. Temporary window protection becomes essential in such instances. Window protection comes in different varieties, but the most popular option is using an adhesive film. Other options include oil sprays, peel off products and applied film.

Glass cracks can be devastating to a proprietor or project manager. In the event of a window crack, remember to analyze the situation first before rushing to replace the window.