The Right Way to Evaluate an SEO Proposal

SEO ProposalThe digital landscape is extremely competitive, and most business owners will not be able to thrive online without expert assistance. Thus, it is crucial for you to choose and hire the right agency to handle your digital marketing needs. But how do you tell which SEO proposal is better than the others?

Before you speak with agencies, it is important to have a basic understanding of how SEO works, and what to look for. This will greatly improve your chances of finding a stellar provider that will take your business to the top of the search rankings, driving valuable traffic to your website.

What Should the Proposal Contain?

You should start by looking for top-rated agencies on review websites like, and asking them to submit a proposal. If they are any good, they will then proceed to conduct a thorough audit of your website and business goals, tailoring their recommendations to your specific needs.

Usually, the scope of their proposal will cover the following services.

  • Changing the website structure in order to make it SEO friendly
  • Improving and optimizing on-page content
  • Building relevant, authoritative links to the website

In addition, the proposal should have define key performance indicators, frequency of reporting, and other deliverables for the project. If an agency struggles to explain their services and how you can measure their value, it is a sign that you should look elsewhere.

While an agency should always give you an estimate of what they can accomplish, remember that no company can guarantee first place rankings for a specific keyword. Beware of claims that sound too good to be true; if an agency uses black hat tactics, you will see a rapid improvement at first, but your website will suffer greatly in the long run.

You should also pay attention to other relevant factors, such as the contract lock-in period. Some agencies may insist on a six-month or longer contract, while others are confident enough to offer their services on a monthly basis. Don’t rush the decision; the agency you choose can make or break your online success.